Soon, the websites you visit while watching TV could adapt in real time to the shows being watched — automatically presenting information relevant to the show, or even tuning their ads in response to what’s on screen.
Flingo, which developed the technology, known as Sync Apps, says the new set is already being mass-produced by one of the top five television brands in the U.S. and will retail for less than $500.
A new type of Internet-connected television, due out before the end of the year, has built-in software and hardware that send data about what is on-screen to an Internet server that can identify the content. Web pages being viewed using the same Internet connection as the TV set can then tap into that information. The system can identify any content onscreen, whatever the source, whether live TV, DVDs or movie files playing from a computer.
Ashwin Navin, Flingo’s CEO, says he expects people to opt in because the service offers an automatic way to do what people are already doing manually.
Source and original article: Technology Review