We all know that Apple is quite greedy on the App Store. Moreover, Apple is explicitly forbidding applications from including a ‘buy’ button within the apps themselves that link to an external payment flow: this is why you can’t buy an ebook using Amazon Kindle App on the iPhone/iPad.

Shortly, Amazon was facing the same problem than Financial Times and it looks like they come across the same solution: bye-bye App, welcome HTML5.

The Kindle Cloud Reader is already live, although “limited” to Chrome and Safari web browsers and iPad.

Well done, Amazon!

TechCrunch has an article on this, too.